The Consumer landscape is constantly changing, resulting in businesses adapting to the new normal. The trend going around right now in 2022, is sourcing local as companies who preferred to source internationally to save on costs, are seeking other cost-effective solutions.
The ever changing dynamic and needs of the consumer are extremely unpredictable at times. This could come with a shortage of certain foods or maybe a trade block occurring in your country. Would your restaurant be able to adapt quick enough to these changes? If you're using a local supplier your answer would most probably be yes. That is because local suppliers are a lot more responsive than those far away. They can make changes to deliveries much quicker as delivering within your neighbourhood is a lot easier to control than delivering across the world.
Using a local supplier won't only save you money, but also generate extra revenue. This can come through customers being impressed with the quality of your food as it is fresher than others. It also sits your restaurant in a unique marketing position. The save in cost occurs as there is a reduced supply chain cost, with the raw products coming from local suppliers will eliminate a lot of the middle men that are used to make international suppliers work.
By choosing to use a local supplier, you are also choosing to better the earth. International suppliers emit a lot of pollution and gas emissions when transporting their goods to you from across the world. It will help your restaurants image as a lot of millennials are holding companies/businesses accountable to where they get their raw materials from and the carbon impact they have on the earth.
If sourcing locally increases your bottom line, it would have a knock on effect for other suppliers and manufacturers in your area, which can be a big boom to your local economy and the people who live there.
Happy, well-paid employees are more likely to invest in local businesses. Additionally, respected and well-off businesses are in a position to contribute to communities through fundraising, volunteering, benefits, and sponsored activities.
It is evident that the world is trending towards Supporting local. Not only can it make your business more profitable it also helps us reduce the carbon footprint we have on the planet.